What owners ask first.

AEO (Answer Engine Optimization) measures whether AI assistants recommend your medspa when patients ask. SEO targets Google’s blue-link results; AEO targets the AI answer itself. Unlike Google rankings, AI surfaces only the top few contenders at a time. If you’re not one of them, you’re not in the conversation.

Nothing structural: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are two different names for the same discipline, optimizing so AI assistants and generative search surfaces recommend you. We use AEO, but you may see the exact same work called GEO elsewhere.

Exactly five: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Google AI Overviews, and Perplexity (Perplexity AI). These are the surfaces producing direct recommendations to patients. We run 162 query-runner combinations across 36 patient query types per medspa, then aggregate the results by surface and by competitor.

A personalized PDF with your visibility score across 36 patient query types and all five AI surfaces, side-by-side competitor gaps, and ranked fixes ordered by impact. Walked to your front desk within 24 hours of intake.

Geographic exclusivity. One medspa per zip code, locked at signing. If a competitor on the next block buys first, we won’t sell to you, and vice versa. We hand-deliver every report and personally know every market, which only works at a small client cap.

Initial audit lands in 24 hours. Ranked recommendations follow within 7 days. We commit to a 30% visibility increase across all five AI surfaces within 90 days (as defined in our terms); if we miss, we refund your most recent month’s retainer (the setup fee is non-refundable, since the deployed infrastructure stays yours).

Founding rate is $500 setup and $700 per month, locked for the first 3 South Bay medspas. After 3 founding seats are claimed, standard pricing is $2,000 setup and $1,500 per month. Pricing is held for the life of the engagement at the rate you signed.

Nothing changes structurally: your engagement continues at the rate you signed, and we keep working. The 90-day mark is when we measure our performance commitment against your baseline audit; after that we continue monthly re-scoring and refinements for as long as you stay active, per our terms.

You can cancel at any time. When you do, recurring billing stops, and the schema, FAQ content, and other on-site infrastructure we deployed for you stays live and yours to keep. The month you have already paid for runs to the end of its term and is not prorated or refunded, so you keep the service for the rest of it. The setup fee is not refundable, since that infrastructure remains yours either way.

Jonah Samarron, personally. Second Dove is an independent, owner-operated practice: when you reach out, you are talking to the person doing the work, not a sales desk or an account manager.

Google Business Profile manager access, plus an editor or collaborator role on your website’s content management system, so we can deploy the work directly instead of handing you a to-do list. Our terms ask for that access within 5 business days of signing, and a response to our requests within 2 business days, so the 90-day measurement window is not spent waiting on us or on you.

Our focus is seven South Bay cities: Sunnyvale, Mountain View, Cupertino, Santa Clara, Palo Alto, Los Altos, and San Jose. That focus is what lets us keep one medspa per zip code, and that exclusivity never changes for existing clients. If you are outside those cities, message Jonah or request an audit anyway, and we will look at it together.

Every audit runs 36 patient query types, expanded into 162 query-runner combinations, across all five AI surfaces. Each result is scored for whether you are mentioned, whether you are cited, and where you rank. The full methodology, including how we handle dedup and Google AI Overviews versus Gemini, is public at our methodology page.

They target different things, so there is no structural overlap: SEO optimizes Google’s blue-link rankings, while AEO optimizes for the AI answer itself, the paragraph a patient reads on ChatGPT or the summary block on an AI Overview. What we deploy (schema, FAQ content, Google Business Profile work) is on-site and profile-level, not a content or ad campaign, so it sits alongside whatever else you already run.

Yes. At signing, we lock your zip code to you for the duration of your engagement; while you are active, we will not take on another medspa in the same zip. It is why we confirm this on the first call, not after.

No. We do not guarantee position-1 placement on any individual query. The AI surfaces are third-party products that rank on signals outside our control; we optimize for the underlying signals they weight, and our commitment, defined in our terms, is a measured aggregate visibility increase, not a specific spot on a specific query.

Monthly. All five surfaces are re-measured every 30 days, with an early warning if a surface stops naming you, and the report ties the visibility numbers back to booked consults rather than just rank movement.

Yes. Every patient-facing claim we touch, in the FAQ content, schema, and profile work we deploy, is checked against medical-advertising rules before it ships.

No. The free audit carries no cost and no obligation to purchase anything. It is provided for your information and is not a guarantee of any particular result.

No. Whichever rate you sign at, founding or standard, is held for the life of the engagement.

Yes, case by case. The program is built for medspas: our 36-question basket, the third-party directories we check, and the fixes we ship are calibrated against medspa patient intent. We also work with other local service businesses (see our case study). If that is you, message Jonah or request an audit and we will discuss what fits.

No, we measure them separately on purpose. Google AI Overviews is the AI-generated summary block at the top of Google search results; Gemini is Google’s standalone AI assistant. The surfaces, ranking factors, and citation behavior differ enough that folding them together would hide real visibility gaps.